Joel Bernstein was the chief financial officer of Customer Success business area and the Head of Global Finance for SAP. He is former chief financial officer for SAP North America and previously the national vice president, North America business operations, where he was responsible for the company's strategy, operations, proposals, customer references, events and program management teams across the region. Bernstein joined SAP in 1996 as a senior financial analyst . During his tenure with the company he has held numerous finance and management related positions including director of corporate financial accounting and reporting, where he led SAP's listing on the New York Stock Exchange; Prior to joining SAP, Joel worked for Price Waterhouse in various finance and audit-related positions. Joel was on the Board of The Franklin Institute and Syniti.